TY  - BOOK
AU  - Horlings,Sandra
AU  - Ind,Nicholas
TI  - Brands with a conscience: how to build a successful and responsible brand 
SN  - 9780749475444
PY  - 2016///
CY  - Great Britain
PB  - Kogan page
KW  - Social responsibility of business
KW  - Branding (Marketing)
ER  -