TY  - GEN
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M. G
AU  - Jacob, Issac
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 9789332542204
PY  - 2015///
CY  - Uttar Pradesh
PB  - Pearson
KW  - Brand name products-Management
ER  -