TY  - BOOK
AU  - Shyam Sunder Kambhammettu
TI  - Building Customer Loyalty: Perspectives and Applications
SN  - 81-89333-12-7
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus University Press
KW  -  Business management-Administration-Commercial organization
KW  - Marketing-Sales-Selling-Distribution
ER  -