TY  - BOOK
AU  - Jefkins,Frank William
TI  - Dictionary of marketing and communication: including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
SN  - 0700202188
PY  - 1973///
CY  - Aylesbury
PB  - Intertext
KW  - Marketing
KW  - Dictionaries
KW  - Advertising
KW  - Communication
ER  -