TY - BOOK AU - Greensted,C.S. AU - Jardine,A.K.S. AU - Macfarlane,J.D. ED - Institute of Marketing. TI - Essentials of statistics in marketing SN - 0434908851 : PY - 1974/// CY - London PB - Heinemann [for] the Institute of Marketing KW - Marketing KW - Statistical methods KW - Statistics N1 - Includes index ER -