TY  - BOOK
AU  - Shiny, C.M.
AU  - Guided by. Antony G.
TI  - Factors influencing the behaviour of consumers in selecting modern retail stores with special reference to grocery and apparel stores in Ernakulam district
PY  - 2015///
CY  - Kochi , CUSAT
PB  - School of management studies
KW  - Marketing
KW  - Consumer behaviour
KW  - Selection of retail stores
ER  -