TY  - BOOK
AU  - Zaltman,Gerald
AU  - Sheth,Jagdish N.,Series Editor;  Vol1 Editor Moorman,Christine
AU  - Sheth,Jagdish N.,Series Editor;  Vol2 Editor Coulter,Robin A
AU  - Sheth,Jagdish N.,Series Editor;  Vol3 Editor Wallendrof,Melaine
AU  - Sheth,Jagdish N.,Series Editor;  Vol4 Editor Wathieu,Luc
AU  - Sheth,Jagdish N.,Series Editor;  Vol5 Editor Yadav,Manjit S
TI  - Legends in marketing
SN  - 9789352806645 (hbk : 5 vol. set)
PY  - 2018///
CY  - Los Angeles
PB  - Sage
KW  - Marketing- Legends
N1  - Volume 1. Planned social change and the diffusion of innovation
Volume 2. Zaltman metaphor elicitation technique
Volume 3. Consumer behavior research
Volume 4. Marketing management 
Volume 5. Marketing theory
ER  -