TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
AU  - Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm
SN  - 9789353160777
PY  - 2018///
CY  - India
PB  - McGraw Hill
KW  - Service industries-
KW  - Marketing
KW  - Customer services
ER  -