TY  - BOOK
AU  - Hackley Chris 
AU  - Amy Hackley Rungpaka
TI  - Advertising & promotion 
SN  - 9781473991781
PY  - 2018///
CY  - New Delhi
PB  - Sage
KW  - Advertising
KW  - Sales promotion
KW  - Advertising - brand name products
KW  - Advertising - social aspects
ER  -