TY  - BOOK
AU  - Galician, Mary-Lou  Ed. by
TI  - Hand book of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics
SN  - 9798179926160
PY  - 2006///
CY  - Mumbai
PB  - Jaico publishing house
KW  - Mass media
KW  - Marketing theory - practice - trends and ethics
ER  -