TY  - BOOK
AU  - Jazeela, M.
TI  - Customer perception of banking products and services in Kerala with reference to specific customer segments in the urban area
PY  - 2001///
CY  - Kochi
PB  - Dept. of management studies - CUSAT
KW  - Business management
KW  - Privste financial management. Financial administration of enterprises
KW  - Guide: Sankaranarayanan, K.C
N1  - Guide: Sankaranarayanan, K.C.

Thesis (Ph.D), CUSAT, 2001
ER  -