TY  - BOOK
AU  - Berry, Michael  J.A.
AU  - Linoff, Gordon S.
TI  - Mastering data mining: the art and science of customer relationship management
SN  - 0-471-33123-6
PY  - 2000///
CY  - New York
PB  - Wiley Computer Publishing
KW  - Data mining - Technique
KW  - Computer Science
KW  - Customer relations management
KW  - Data base models
ER  -