TY  - BOOK
AU  - Krishnamacharyulu, C.S.G.
AU  - Lalitha Ramakrishnan
TI  - Rural marketing: text and cases
SN  - 81-7808-576-3
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Marketing management
KW  - Rural economy
KW  - Strategy- marketing
ER  -