TY  - BOOK
AU  - Bovee, Courtland L
AU  - Thill, John V.
TI  - Marketing 
T2  - ( McGraw hill series in marketing )
SN  - 0-07-006734-1
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -