TY  - BOOK
AU  - Bones,Christopher
AU  - Hammersley,James
TI  - Leading digital strategy : driving business growth through effective e-commerce 
SN  - 9780749473099
PY  - 2015///
CY  - UK
PB  - Koganpage
KW  - Electronic commerce
KW  - Internet marketing
KW  - Strategic planning
ER  -