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Leading digital strategy driving business growth through effective e-commerce by
  • Bones, Christopher
  • Hammersley, James
Publication details: UK Koganpage 2015
Availability: Items available for loan: University Library (1)Call number: 004.738.5:339 BON.
Introduction to search engine marketing and AdWords a guide to absolute beginners by
  • Kelsey, Todd
Publication details: USA Apress 2017
Availability: Items available for loan: University Library (1)Call number: 658.8:004.775 KEL/IN.
Introduction to social media marketing a guide for absolute beginners by
  • Kelsey, Todd
  • Lyon Brandon
Publication details: USA Apress 2017
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 KEL/I.
Neuro design neuromarketing insights to boost engagement and profitability by
  • Bridger, Darren
Publication details: US KoganPage 2017
Availability: Items available for loan: University Library (1)Call number: 658.8:159.9 BRI/N.
E-commerce 2017 business, technology, society by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 13th Ed.
Publication details: England Pearson 2018
Availability: Items available for loan: University Library (1)Call number: 0004.738.5:339 LAU/E.
Marketing for Competitiveness by
  • Kotler Philip
Publication details: Singapore World scientific publishing 2017
Availability: Items available for loan: University Library (1)Call number: 658.8 KOT/M.
Social media strategy tools for professionals and organizations by
  • Clampitt Phillip G
Publication details: New Delhi Sage 2018
Availability: Items available for loan: University Library (1)Call number: 316.772.5 CLA/S.
Social media analytics strategy using data to optimize business performance by
  • Goncalves, Alex
Publication details: India Apress 2019
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 GON/S.
Making Sense of Sensors end-to-end algorithms and infrastructure design from wearable-devices to data center by
  • Tickoo, Omesh
  • Ravi Iyer
Publication details: India Apress 2017
Availability: Items available for loan: University Library (1)Call number: 004.422.63 TIC/M.
Marketing and globalization by
  • Durand, Aurelia
Publication details: New York Routledge 2019
Availability: Items available for loan: University Library (1)Call number: 658.8:339.9 DUR/M.
Digital marketing fundamentals from strategy to ROI by
  • Visser, Marjolein
  • Sikkenga, Berend
  • Sikkenga Berend
  • Berry, Mike
Publication details: Nethrerlands Noordhoff Uitgevers 2018
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 VIS/D.
Principles of marketing for a digital age by
  • Tuten,Tracy L
Publication details: New Delhi Sage 2019
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 TUT/P.
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