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Marketing moves: a new approach to profits, growth and renewal by
  • Kotler, Philip []
  • Jain, Deepak C. Maesincee, Suvit
Edition:
Publication details: Boston Harvard Business School Press 2002
Availability: Items available for loan: University Library (1)Call number: 658.8 KOT/M.
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Marketing insights from A to Z: 80 concepts every manager needs to know by
  • Kotler, Philip []
Edition:
Publication details: New Delhi Wiley India 2006
Availability: Items available for loan: University Library (1)Call number: 658.82 KOT.
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Principles of marketing by
  • Kotler,Philip []
  • Armstrong, Gray
Edition: 12nd ed.
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: University Library (1)Call number: 658.8 KOT.
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University Library, CUSAT