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Building Customer Loyalty Perspectives and Applications by
  • Shyam Sunder Kambhammettu
Publication details: Hyderabad Le Magnus University Press 2005
Availability: Items available for loan: University Library (1)Call number: 658.89 SHY.
How to Prepare a Marketing Plan by
  • Stapleton, John
Edition: 2
Publication details: Great Britain Gower Press Limited 1974
Availability: Items available for loan: University Library (1)Call number: 658.8.01 STA; 1.
Supplier relationship management unlocking the hidden value in your supply base by
  • O'Brien, Jonathan
Edition: 2nd ed.
Publication details: UK Kogan page 2018
Availability: Items available for loan: University Library (1)Call number: 658.8 OBR.
Marketing orientation of small firms - a study with reference to Trivandrum district by
  • Salim, M.H []
Edition:
Publication details: Kochi School of Management Studies, CUSAT 1998
Availability: Items available for reference: University Library : Not for loan (1)Call number: 658.8:334.746.4 SAL.
Global marketing management by
  • Keegan, Warren J
Edition: 7th ed.
Publication details: New Delhi Pearson Education Asia 2002
Availability: Items available for loan: University Library (4)Call number: 658.8 KEE, ...
Marketing in a changing environment by
  • Holloway, Robert J
  • Hancock, Robert S
Edition: 2nd ed.
Publication details: New York John Wiley and Sons 1968, 1973
Availability: Items available for loan: University Library (2)Call number: 658.8 HOL, ...
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
  • Kim, W. Chan []
  • Mauborgne, Renee
Edition:
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: University Library (1)Call number: 658.8 KIM.
Encyclopaedia of business management by
  • Bhatia, B.S
  • Bhatia, G.S. [ed.]
Series: ; Vol.1: Globalisation and business management
Publication details: New Delhi Deep & Deep publications 1999
Availability: Items available for reference: University Library : Not for loan (10)Call number: 658(031) BHA.1, ...
International marketing: strategy planning, market entry and implementation by
  • Bennett, Roger []
  • Blythe, Jim
Edition: 3rd ed.
Publication details: New Delhi Kogan page India 2005
Availability: Items available for loan: University Library (2)Call number: 658.8 (100) BEN, ...
Unequal Exchange, a Study of the Imperialism of Trade by
  • Emmanuel, Arghiri []
  • Pearce, Brian
Edition:
Publication details: London Francois Maspero 1972
Availability: Items available for loan: University Library (1)Call number: 38 EMM.
Money, banking, trade and finance by
  • Sundharam, K.P.M []
Edition: 11th rev ed
Publication details: Delhi Sultan Chand 1973
Availability: Items available for loan: University Library (1)Call number: 332.4 SUN.
Liberalisation and globalisation of Indian economy by
  • Gupta, K. R [Editor]
Edition:
Publication details: New Delhi Atlantic Publishers & Distributors 2000
Availability: Items available for loan: University Library (1)Call number: 339.9.012.421(540) GUP.1.
Liberalisation and globalisation of Indian economy by
  • Gupta, K. R [Editor]
Edition:
Publication details: New Delhi Atlantic Publishers & Distributors 2000
Availability: Items available for loan: University Library (1)Call number: 339.9.012.421(540) GUP.2.
Global operations and logistics: text and cases by
  • Dornier, Philippe-Pierre...[et.al] [ed.]
Publication details: New Delhi John Wiley 1998
Availability: Items available for loan: University Library (2)Call number: 658.85 DOR, ...
Environmental marketing: strategies, practice, theory and research by
  • Polonsky, Michael Jay [ed. by]
  • Mintu-Wimsatt, Alma T
Publication details: Mumbai Jaico 2004
Availability: Items available for loan: University Library (3)Call number: 658.8 POL, ...
future of technology by
  • Standage,Tom [ed. by]
Edition:
Publication details: London Profile books 2006
Availability: Items available for loan: University Library (1)Call number: 608.1P STA.
Aaker on branding twenty principles that drive sucess by
  • Aaker, David
Publication details: New Delhi Sage 2015
Availability: Items available for loan: University Library (3)Call number: 658.626 AAK, ...
Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity by
  • Everett, Lesley
Publication details: London Koganpage 2016
Availability: Items available for loan: University Library (1)Call number: 658:005.51 EVE.
Pages
University Library, CUSAT