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Advertising and promotion: an integrated marketing communications perspective by
  • Belch, George E []
  • Belch, Michael A
Edition: 5th ed.
Publication details: New Delhi Tata McGraw-Hill 2002
Availability: Items available for loan: University Library (1)Call number: 659.1 BEL.
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Integrated advertising, promotion and marketing communications by
  • Clow, Kenneth E
  • Baack, Donald
Publication details: New Delhi Prentice-Hall of India 2002
Availability: Items available for loan: University Library (1)Call number: 659.1 CLO.
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Marketing communications a brand narrative approach Micael Dahlen, Fredrik Lange and Terry Smith by
  • Dahlen, Micael
Publication details: Sussex John wiley and sons 2010
Availability: Items available for loan: University Library (1)Call number: 658.8 DAH.
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Integrated marketing communications by
  • Dutta, Kirti
Publication details: India OUP 2016
Availability: Items available for loan: University Library (1)Call number: 658.8 DUT.
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Integrated advertising, promotion, and marketing communications by
  • Clow,Kenneth ,E
  • Baack, Donald
Publication details: New Delhi Prentice-hall of India 2007
Availability: Items available for loan: University Library (1)Call number: 659.1 CLO .
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University Library, CUSAT