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Effects of sale promotion on consumer based brand equity (Thesis) Siby Zacharias; guided by James Manalel by
  • Siby Zacharias
  • James Manalel; guided by
Publication details: Kochi School of Management Studies, CUSAT 2011
Availability: Items available for reference: University Library : Not For Loan (1)Call number: 658.626 SIB T.
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New strategic brand management creating and sustaining brand equity long term by
  • Kapferer, Jean-Noel
Edition: 5
Publication details: New Delhi Kogan Page 2009
Availability: Items available for loan: University Library (1)Call number: 658.626 KAP.
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Antecedents of destination brand equity : special reference to Kerala as an ayurvedic destination by
  • Deepa, Jawahar
  • Guided by M. K. Muhammed Aslam
Publication details: Kochi School of Management Studies,CUSAT 2021
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Availability: Items available for reference: University Library : Not for loan (1)Call number: 338.487:65(540.69) DEE/A T.
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University Library, CUSAT