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Results of search for '(su:{Brand marketing})'
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De Chernatony, Lesli...
Koral Dasgupta
McDonald, Malcolm
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Creating powerful brands in consumer, service and industrial markets
by
De Chernatony, Leslie
[]
McDonald, Malcolm
Edition:
3rd ed
Publication details:
Oxford
Butterworth-Heinemann
2006
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(1)
Call number:
658.626 DEC
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Power of a common man connecting with consumers the SRK way
by
Koral Dasgupta
Publication details:
Chennai
Westland ltd.
2014
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(1)
Call number:
659.127.6 KOR
.
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Pages
University Library, CUSAT
