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Building the brand-driven business: operationalize your brand to drive profitable growth by
  • Davis, Scott M []
  • Dunn, Michael
Edition:
Publication details: San Francisco Jossey_Bass 2002
Availability: Items available for loan: University Library (1)Call number: 658.626 DAV.
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Brand royalty : how the world's top 100 brands thrive and survive by
  • Haig, Matt []
Edition:
Publication details: Lodon Kogan Page 2005
Availability: Items available for loan: University Library (1)Call number: 658.626 HAI.
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Understanding brands by
  • Cheverton, Peter []
Edition:
Publication details: New Delhi Kogan page Ltd 2008
Availability: Items available for loan: University Library (1)Call number: 658.626 CHE.
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Global brand integrity management by
  • Post, Richard S []
  • Post, Penelope N
Edition:
Publication details: New Delhi Tata Mc Graw Hill 2008
Availability: Items available for loan: University Library (1)Call number: 658.626 POS.
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University Library, CUSAT