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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by
  • Braunstein, Marc []
  • Levine, Edward H
Edition:
Publication details: New Delhi Prima Venture 2001
Availability: Items available for loan: University Library (1)Call number: 658.626:003.65 BRA.
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Brand management: text and cases by
  • Verma, Harsh V []
Edition:
Publication details: New Delhi Excel books 2006
Availability: Items available for loan: University Library (1)Call number: 658.626 VER.
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Brand management by
  • Malviya, Subhash []
Edition:
Publication details: New Delhi Adhyayan Publishers & Distributors 2007
Availability: Items available for loan: University Library (1)Call number: 658.626 MAL.
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Strategic brand management:building,measuring and managing brand equity by
  • Keller, Kevin Lane
Edition: 3rd.ed.
Publication details: Uttar Pradesh Pearson Education 2009
Availability: Items available for loan: University Library (1)Call number: 658.626 KEL.
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Strategic brand management building, measuring and managing brand equity by
  • Keller, Kevin Lane
  • Parameswaran, Ambi M. G
  • Jacob, Issac
Edition: 4th ed.
Publication details: Uttar Pradesh Pearson 2015
Availability: Items available for loan: University Library (1)Call number: 658.626 KEL"2015".
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University Library, CUSAT