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Creating powerful brands in consumer, service and industrial markets by
  • De Chernatony, Leslie []
  • McDonald, Malcolm
Edition: 3rd ed
Publication details: Oxford Butterworth-Heinemann 2006
Availability: Items available for loan: University Library (1)Call number: 658.626 DEC.
TATA the evolution of a corporate brand by
  • Witzel, Morgen
Publication details: New Delhi Portfolio 2010
Availability: Items available for loan: University Library (1)Call number: 658:005.51 WIT.
Brand rewired: connecting Intellectual property, branding and creativity strategy Anne H. Chasser and Jennifer C. Wolfe by
  • Chasser, Anne H
  • wolfe, Jennifer C
Publication details: New Jersey John Wiley 2010
Availability: Items available for loan: University Library (1)Call number: 658.626 CHA.
Profitable customer engagement concept, metrics and strategies by
  • Kumar, V
Publication details: New Delhi Sage response 2013
Availability: Items available for loan: University Library (1)Call number: 658.818.2 KUM.
Aaker on branding twenty principles that drive sucess by
  • Aaker, David
Publication details: New Delhi Sage 2015
Availability: Items available for loan: University Library (3)Call number: 658.626 AAK, ...
Paid attention innovative advertising for a digital world by
  • Yakob, Faris
Publication details: London Kogan Page 2015
Availability: Items available for loan: University Library (1)Call number: 659.1:658:8 YAK.
Campaigns that shook the world the evolution of public relations by
  • Rogers, Danny
Publication details: UK Koganpage 2015
Availability: Items available for loan: University Library (1)Call number: 659.4 ROG.
Brands with a conscience how to build a successful and responsible brand by
  • Horlings, Sandra
  • Ind, Nicholas
Publication details: Great Britain Kogan page 2016
Availability: Items available for loan: University Library (1)Call number: 658.626 BRA.
Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity by
  • Everett, Lesley
Publication details: London Koganpage 2016
Availability: Items available for loan: University Library (1)Call number: 658:005.51 EVE.
Future of branding by
  • Srivastava, Rajendra. K ; ed
  • Thomas, Gregory Metz; ed. by
Publication details: New Delhi Sage publications 2016
Availability: Items available for loan: University Library (1)Call number: 658.626 SRI.
Digital luxury transforming brands & consumer experiences by
  • Batat, Wided
Publication details: London Sage 2019
Availability: Items available for loan: University Library (1)Call number: 658.626:004.738.5 BAT/D.
Digital type design for branding designing letters from their source by
  • Boss, Steohen
Publication details: London CRC press 2018
Availability: Items available for loan: University Library (1)Call number: 004.774.6 BOS/D.
Brand Management by
  • Beverland,Michael
Publication details: New Delhi Sage 2021
Availability: Items available for loan: University Library (1)Call number: 658.626 BEV/B.
Pages
University Library, CUSAT