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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research by
  • Bearden, William O []
  • Netemeyer,Richard G
Edition: 2nd ed
Publication details: New Delhi Sage Publications 1999
Availability: Items available for reference: University Library : Not for loan (1)Call number: 656.8:005.52(035)BEA R.
Microeconomics theory and applications Edwin Mansfield and Gary yohe by
  • Mansfield, Edwin
Edition: 11th ed.
Publication details: New Delhi Viva 2010
Availability: Items available for loan: University Library (1)Call number: 330.101.542 MAN.
Social networks and their economics influencing consumer choice by
  • Birke, Daniel
Publication details: UK Johnwiley 2013
Availability: Items available for loan: University Library (1)Call number: 316.472.4 BIR.
Services marketing people, technology, strategy Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
  • Lovelock, Christopher
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 7th ed.
Publication details: Chennai Pearson 2016
Availability: Items available for loan: University Library (5)Call number: 658.8 LOV "2011", ...
Consumer Behaviour (SIE) Building marketing strategy by
  • Hawkins, Del I
  • Mothersbaugh, David L
  • Mookerjee, Amit
Edition: 12
Publication details: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: University Library (1).
Consumer Behaviour by
  • Peter, Paul J
  • Olson, Jerry C
Publication details: New York McGraw-Hill 2010
Availability: Items available for loan: University Library (1).
Economic psychology edited by Rob Ranyard. by
  • Ranyard, Rob Ed.by
Series: BPS textbooks in psychology ; 2380
Publication details: New Delhi Wiley 2018
Availability: Items available for loan: University Library (1)Call number: 330.16 ECO.
Consumer behaviour applications in marketing Robert East, Jaywant Singh, Malcolm Wright. by
  • East, Robert
  • Singh, Jaywant
  • Wright, Malcolm
  • Vanhuele, Marc
Edition: 3rd ed.
Publication details: New Delhi Sage 2017
Availability: Items available for loan: University Library (1)Call number: 658.8 EAS/C.
Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity by
  • Everett, Lesley
Publication details: London Koganpage 2016
Availability: Items available for loan: University Library (1)Call number: 658:005.51 EVE.
Nudge improving decisions about health, wealth, and happiness by
  • Thaler, Richard H
  • Sunsteen, Cass R
Publication details: India Penguin 2009
Availability: Items available for loan: University Library (1)Call number: 330.16 THA.
Neuro design neuromarketing insights to boost engagement and profitability by
  • Bridger, Darren
Publication details: US KoganPage 2017
Availability: Items available for loan: University Library (1)Call number: 658.8:159.9 BRI/N.
Mobile phone behavior by
  • Yan, Zheng
Publication details: New Delhi Cambridge 2018
Availability: Items available for loan: University Library (1)Call number: 621.395.721.5 YAN.
Consumer culture theory by
  • Arnould,Eric J
Publication details: London Sage 2018
Availability: Items available for loan: University Library (1)Call number: 659.113.25 CON.
Legends in consumer behavior by
  • Park C. Whan
  • Sheth, Jagdish N ed.by
Publication details: New Delhi Sage 2019
Availability: Items available for loan: University Library (5)Call number: 658.8 PAR.1, ...
Consumer behavior & culture consequences for global marketing and advertising by
  • Mooij, Marieke de
Edition: 3rd ed.
Publication details: London Sage 2003
Availability: Items available for loan: University Library (1)Call number: 658.8 MOO/C.
Consumer behaviour by
  • Szmigin,Isabelle
  • Maria Piacentini
Edition: 3rd ed
Publication details: UK Oxford University Press 2022
Availability: Items available for loan: University Library (1)Call number: 659.113.25 SZM/C.
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