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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research by
  • Bearden, William O []
  • Netemeyer,Richard G
Edition: 2nd ed
Publication details: New Delhi Sage Publications 1999
Availability: Items available for reference: University Library : Not for loan (1)Call number: 656.8:005.52(035)BEA R.
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Consumer culture theory by
  • Arnould,Eric J
Publication details: London Sage 2018
Availability: Items available for loan: University Library (1)Call number: 659.113.25 CON.
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University Library, CUSAT