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Mastering data mining: the art and science of customer relationship management by
  • Berry, Michael J.A
  • Linoff, Gordon S
Publication details: New York Wiley Computer Publishing 2000
Availability: Items available for loan: University Library (1)Call number: 004.652 BER.
CRM in real time by
  • Goldenberg, Barton J []
Edition:
Publication details: New Delhi Reference Press 2009
Availability: Items available for loan: University Library (1)Call number: 658.818:336.71 GOL.
Profitable customer engagement concept, metrics and strategies by
  • Kumar, V
Publication details: New Delhi Sage response 2013
Availability: Items available for loan: University Library (1)Call number: 658.818.2 KUM.
Customer in the boardroom? crafting customer-based business strategy by
  • Rama, Bijapurkar
Publication details: New Delhi Sage Publishing 2016
Availability: Items available for loan: University Library (1)Call number: 658.8 RAM.
Pages
University Library, CUSAT