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Textbook of marketing services: the Indian experience by
  • Chowdhary, Nimit
Publication details: Macmillan India limited 2005
Availability: Items available for loan: University Library (1)Call number: 658.8.012.1 CHO.
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The CRM project management handbook: building realistic expectations and managing risk by
  • Gentle, Michael []
Edition:
Publication details: London Kogan page Ltd 2002
Availability: Items available for loan: University Library (1)Call number: 658.818 GEN.
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Customer relationship management in Indian banking industry by
  • Uppal, R.K [ed. by]
Edition:
Publication details: New Delhi New century publications 2008
Availability: Items available for loan: University Library (1)Call number: 658.818:336.71(540) UPP.
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Customer relationship management Urvashi Makkar and Harinder Kumar Makkar by
  • Makkar, Urvashi
Publication details: New Delhi Tata McGraw Hill Education 2012
Availability: Items available for loan: University Library (1)Call number: 658.818 MAK.
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Customer relationship management by
  • Mukherjee, Debasis
Publication details: New Delhi Adhyayan 2011
Availability: Items available for loan: University Library (1)Call number: 658.818 MUK.
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