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Kleppner's advertising procedure by
  • Lane, Ronald W []
  • King, Karen Whitehill Russell, Thomas J
Edition: 16th ed
Publication details: New Jersey Pearson Prentice Hall 2005
Availability: Items available for loan: University Library (1)Call number: 659.1 LAN.
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Advertising management Rajeev Batra, John G Myers and David A Aaker by
  • Batra, Rajeev
  • Myers, John G Aaker, David A
Edition: 5th.ed
Publication details: New Delhi Dorling Kindersley 2009
Availability: Items available for loan: University Library (1)Call number: 659.113.8 BAT.
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University Library, CUSAT