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Results of search for '(su:{Marketing}) AND (su:{Brand name products})'
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Authors
Aaker, David
Batat, Wided
Braunstein, Marc
De Chernatony, Lesli...
Haig, Matt
Levine, Edward H.
McDonald, Malcolm
Okonkwo, UchΘ
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William Gordon
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Brand manners: how to create the self-confident organization to lice the brand
by
Pringle, Hamish
William Gordon
Publication details:
England
John Wiley Sons
2001
Availability:
Items available for loan:
University Library
(1)
Call number:
658.626 PRI
.
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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
by
Braunstein, Marc
[]
Levine, Edward H
Edition:
Publication details:
New Delhi
Prima Venture
2001
Availability:
Items available for loan:
University Library
(1)
Call number:
658.626:003.65 BRA
.
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Luxury fashion branding: trends, tactics, techniques
by
Okonkwo, UchΘ
[]
Edition:
Publication details:
New York
Palgrave Macmillan
2007
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University Library
(1)
Call number:
658.626 OKO
.
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Brand failures:the truth about the 100 biggest branding mistakes of all time
by
Haig, Matt
[]
Edition:
Publication details:
London
Kogan Page
2006
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University Library
(1)
Call number:
658.626 HAI
.
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Creating powerful brands in consumer, service and industrial markets
by
De Chernatony, Leslie
[]
McDonald, Malcolm
Edition:
3rd ed
Publication details:
Oxford
Butterworth-Heinemann
2006
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(1)
Call number:
658.626 DEC
.
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Aaker on branding twenty principles that drive sucess
by
Aaker, David
Publication details:
New Delhi
Sage
2015
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(3)
Call number:
658.626 AAK, ..
.
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Future of branding
by
Srivastava, Rajendra. K ; ed
Thomas, Gregory Metz; ed. by
Publication details:
New Delhi
Sage publications
2016
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(1)
Call number:
658.626 SRI
.
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Digital luxury transforming brands & consumer experiences
by
Batat, Wided
Publication details:
London
Sage
2019
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(1)
Call number:
658.626:004.738.5 BAT/D
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