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Brand manners: how to create the self-confident organization to lice the brand by
  • Pringle, Hamish
  • William Gordon
Publication details: England John Wiley Sons 2001
Availability: Items available for loan: University Library (1)Call number: 658.626 PRI.
Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by
  • Braunstein, Marc []
  • Levine, Edward H
Edition:
Publication details: New Delhi Prima Venture 2001
Availability: Items available for loan: University Library (1)Call number: 658.626:003.65 BRA.
Luxury fashion branding: trends, tactics, techniques by
  • Okonkwo, UchΘ []
Edition:
Publication details: New York Palgrave Macmillan 2007
Availability: Items available for loan: University Library (1)Call number: 658.626 OKO.
Brand failures:the truth about the 100 biggest branding mistakes of all time by
  • Haig, Matt []
Edition:
Publication details: London Kogan Page 2006
Availability: Items available for loan: University Library (1)Call number: 658.626 HAI.
Creating powerful brands in consumer, service and industrial markets by
  • De Chernatony, Leslie []
  • McDonald, Malcolm
Edition: 3rd ed
Publication details: Oxford Butterworth-Heinemann 2006
Availability: Items available for loan: University Library (1)Call number: 658.626 DEC.
Aaker on branding twenty principles that drive sucess by
  • Aaker, David
Publication details: New Delhi Sage 2015
Availability: Items available for loan: University Library (3)Call number: 658.626 AAK, ...
Future of branding by
  • Srivastava, Rajendra. K ; ed
  • Thomas, Gregory Metz; ed. by
Publication details: New Delhi Sage publications 2016
Availability: Items available for loan: University Library (1)Call number: 658.626 SRI.
Digital luxury transforming brands & consumer experiences by
  • Batat, Wided
Publication details: London Sage 2019
Availability: Items available for loan: University Library (1)Call number: 658.626:004.738.5 BAT/D.
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