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Strategy and tactics of pricing : a guide to profitable decision making by
  • Nagle, Thomas T []
Edition: 3rd
Publication details: New Delhi Drling Kindersley 2006
Availability: Items available for loan: University Library (1)Call number: 658.8.03 NAG.
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Strategy and tactics of pricing a guide to growing more profitably by
  • Nagle, Thomas T
  • Hogan, John
  • Zale, Joseph
Edition: 5th ed.
Publication details: India Pearson 2015
Availability: Items available for loan: University Library (1)Call number: 658.8.031 NAG.
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How to write a marketing plan creating success by
  • Westwood, John
Edition: 4th ed.
Publication details: New Delhi KoganPage 2013
Availability: Items available for loan: University Library (1)Call number: 658.8.012.2 WES.
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University Library, CUSAT