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Unmarketing stop marketing start engaging revised and updated by
  • Stratten, Scott
Publication details: New Jersey John Wiley & Sons 2012
Availability: Items available for loan: University Library (1)Call number: 658.8:004.77 STR.
Profitable customer engagement concept, metrics and strategies by
  • Kumar, V
Publication details: New Delhi Sage response 2013
Availability: Items available for loan: University Library (1)Call number: 658.818.2 KUM.
Social media intelligence by
  • Moe, Wendy W
  • Schweidel, David A
Publication details: New Delhi Cambridge university press 2014
Availability: Items available for loan: University Library (1)Call number: 316.774:339.13.017 MOE.
Social media marketing by Tracy L. Tuten and Michael R. Solomon by
  • Tuten, Tracy. L
Edition: 2nd ed.
Publication details: New Delhi Sage 2016
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 TUT.
Pioneers of digital success stories from leaders in advertising, marketing, search and social media by
  • Springer, Paul
  • Carson, Mel
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 SPR.
Sports and entertainment marketing by
  • Kaser, Ken
  • Oelkers, Dotty Boen
Edition: 4th ed.
Publication details: Boston Cengage learning 2016
Availability: Items available for loan: University Library (1)Call number: 658.8:796 KAS.
Introduction to social media marketing a guide for absolute beginners by
  • Kelsey, Todd
  • Lyon Brandon
Publication details: USA Apress 2017
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 KEL/I.
Social media strategy tools for professionals and organizations by
  • Clampitt Phillip G
Publication details: New Delhi Sage 2018
Availability: Items available for loan: University Library (1)Call number: 316.772.5 CLA/S.
Social media analytics strategy using data to optimize business performance by
  • Goncalves, Alex
Publication details: India Apress 2019
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 GON/S.
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University Library, CUSAT