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Dictionary of marketing communications. by
  • Govoni, Norman A []
Edition:
Publication details: California Sage Publications 2003
Availability: Items available for reference: University Library : Not for loan (1)Call number: 658.811(038) GOV.
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Marketing in the 21st century by
  • Keiller, Bruce D., ed [ed.by]
Publication details: London Prager 2007
Availability: Items available for loan: University Library (4)Call number: 658.8 KEI.1, ...
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Beyond buzz the next generation of word-of-mouth marketing by
  • Kelly, Lois
Publication details: New Delhi Reference Press/ Amacom Books 2011
Availability: Items available for loan: University Library (1)Call number: 658.85 KEL.
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University Library, CUSAT