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United we brand: how to create a cohesive brand that's seen, heard and remembered by
  • Moser, Mike []
Edition:
Publication details: Boston Harward Business Press xviii, 165p
Availability: Items available for loan: University Library (1)Call number: 658.626 MOS.
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Managing creativity and innovation Series: Harvard business essentials
Publication details: Boston Harvard business school press 2003
Availability: Items available for loan: University Library (1)Call number: 658.589 MAN.
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Product design and development Karl T. Ulrich, Steven D. Eppinger. by
  • Ulrich, Karl T
  • Eppinger, Steven D
Edition: 5th ed.
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (1)Call number: 658.5 ULR.
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Strategic management of technological innovation by
  • Schilling Melissa, A
  • Shankar, Ravi
Edition: 6th ed.
Publication details: Chennai McGraw Hill 2010
Availability: Items available for loan: University Library (1)Call number: 658.589 SCH/S.
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University Library, CUSAT