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Product policy and strategy by
  • Luck, David J
Series: ( Prentice-Hall marketing series )
Publication details: New Jersey Prentice-Hall 1972
Availability: Not available: University Library : Lost (1).
Product management: strategy and organization by
  • Pessemier, Edgar A []
Edition:
Publication details: New York John Wiley 1977
Availability: Items available for loan: University Library (1)Call number: 658.5 PES.
Innovation management: strategies, implementation and profits by
  • Afuah, Allan []
Edition:
Publication details: New York Oxford University 1998
Availability: Items available for loan: University Library (1)Call number: 658.31 AFU.
Product/service strategy by
  • Hise, Richard T []
Edition:
Publication details: New York Petrocelli/Charter 1977
Availability: Items available for loan: University Library (1)Call number: 658.5 HIS.
Environmental marketing: strategies, practice, theory and research by
  • Polonsky, Michael Jay [ed. by]
  • Mintu-Wimsatt, Alma T
Publication details: Mumbai Jaico 2004
Availability: Items available for loan: University Library (3)Call number: 658.8 POL, ...
Building the brand-driven business: operationalize your brand to drive profitable growth by
  • Davis, Scott M []
  • Dunn, Michael
Edition:
Publication details: San Francisco Jossey_Bass 2002
Availability: Items available for loan: University Library (1)Call number: 658.626 DAV.
Brand royalty : how the world's top 100 brands thrive and survive by
  • Haig, Matt []
Edition:
Publication details: Lodon Kogan Page 2005
Availability: Items available for loan: University Library (1)Call number: 658.626 HAI.
Understanding brands by
  • Cheverton, Peter []
Edition:
Publication details: New Delhi Kogan page Ltd 2008
Availability: Items available for loan: University Library (1)Call number: 658.626 CHE.
New product development from initial idea to product management by
  • Annacchino, Marc A
Publication details: Burlington Butterworth-Heinemann 2006
Availability: Items available for loan: University Library (1)Call number: 658.5 ANN.
Global brand integrity management by
  • Post, Richard S []
  • Post, Penelope N
Edition:
Publication details: New Delhi Tata Mc Graw Hill 2008
Availability: Items available for loan: University Library (1)Call number: 658.626 POS.
New product development : from initial idea to product management by
  • Annacchino, Marc A []
Edition:
Publication details: Burlington Butterworth-Heinemann 2006
Availability: No items available.
Brand rewired: connecting Intellectual property, branding and creativity strategy Anne H. Chasser and Jennifer C. Wolfe by
  • Chasser, Anne H
  • wolfe, Jennifer C
Publication details: New Jersey John Wiley 2010
Availability: Items available for loan: University Library (1)Call number: 658.626 CHA.
Product and brand management by
  • Panda, Tapan K
Publication details: New Delhi Oxford University press 2016
Availability: Items available for loan: University Library (1)Call number: 658.626 PAN.
Global supply chain eco systems strategies for competitive advantage in a complex, connected world by
  • Millar, Mark
Publication details: London Kogan Page 2015
Availability: Items available for loan: University Library (1)Call number: 658.85 MIL.
Marketing theory a student text by
  • Baker, Michael J; ed
  • Saren, Michael; ed. by
Edition: 3rd ed.
Publication details: London Sage 2010
Availability: Items available for loan: University Library (1)Call number: 658.8 BAK.
Environmental marketing strategies, practice,theory & research by
  • Polonsky, Michael Jay
  • Mintu-Wimsatt, Alma T
Publication details: Mumbai Jaico publishing house 2008
Availability: No items available.
Pages
University Library, CUSAT