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Profitable customer engagement concept, metrics and strategies by
  • Kumar, V
Publication details: New Delhi Sage response 2013
Availability: Items available for loan: University Library (1)Call number: 658.818.2 KUM.
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Sports and entertainment marketing by
  • Kaser, Ken
  • Oelkers, Dotty Boen
Edition: 4th ed.
Publication details: Boston Cengage learning 2016
Availability: Items available for loan: University Library (1)Call number: 658.8:796 KAS.
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Introduction to social media marketing a guide for absolute beginners by
  • Kelsey, Todd
  • Lyon Brandon
Publication details: USA Apress 2017
Availability: Items available for loan: University Library (1)Call number: 658.8:004.738.5 KEL/I.
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University Library, CUSAT