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Relationship marketing: focusing on consumer complaints by
  • Gunjeet Kaur []
Edition:
Publication details: New Delhi New Century 2003
Availability: Items available for loan: University Library (1)Call number: 658.8 GUN.
Become the brand of choice by
  • Hartman, Jason []
Edition:
Publication details: Mumbai Jaico 2007
Availability: Items available for loan: University Library (1)Call number: 658.8 HAR.
Unmarketing stop marketing start engaging revised and updated by
  • Stratten, Scott
Publication details: New Jersey John Wiley & Sons 2012
Availability: Items available for loan: University Library (1)Call number: 658.8:004.77 STR.
Customer relationship management by
  • Mukherjee, Debasis
Publication details: New Delhi Adhyayan 2011
Availability: Items available for loan: University Library (1)Call number: 658.818 MUK.
We-commerce how to create, collaborate, and succeed in the sharing economy by
  • Howard, Billee
Publication details: Newyork Penguin Books 2015
Availability: Items available for loan: University Library (1)Call number: 658.8 HOW.
Supplier relationship management unlocking the hidden value in your supply base by
  • O'Brien, Jonathan
Edition: 2nd ed.
Publication details: UK Kogan page 2018
Availability: Items available for loan: University Library (1)Call number: 658.8 OBR.
Customer engagement and e-loyalty: investigating the mediating and moderating influences of selected relational constructs in e-shopping by
  • Milna Susan Joseph
  • Guided by Sam Thomas
Publication details: Kochi School of Management Studies,CUSAT 2021
Availability: Items available for reference: University Library : Not for loan (1)Call number: 658.872:339 MIL/C.
Experiential marketing by
  • Leahy, Rose
  • Fenton,Pio
  • Barry, Holly
Publication details: New Delhi Sage 2022
Availability: Items available for loan: University Library (1)Call number: 658.84 LEA/A.
Pages
University Library, CUSAT