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Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success by
  • Cheverton, Peter
Edition: 2nd ed.
Publication details: London Kogan Page 2006
Availability: Items available for loan: University Library (1)Call number: 658.8 CHE.
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Understanding brands by
  • Cheverton, Peter []
Edition:
Publication details: New Delhi Kogan page Ltd 2008
Availability: Items available for loan: University Library (1)Call number: 658.626 CHE.
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University Library, CUSAT