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Multiattribute decisions in marketing : a measurement approach by
  • Green, Paul E
  • Yoram Wind
  • Carroll, Dougles J
Series: ( Editor's series in marketing )
Publication details: Illinois Dryden Press 1973
Availability: Items available for loan: University Library (1)Call number: 658.8 GRE/M.
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Research for marketing decisions by
  • Green, Paul E
  • Tull, Donald S
Series: ( Prentice-Hall international series in management )
Edition: 2nd ed.
Publication details: New Delhi Prentice-Hall 1973
Availability: Items available for loan: University Library (1)Call number: 658.8.012 GRE.
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Applied multidimensional scaling by
  • Green, Paul E []
  • Rao, Vithala R
Edition:
Publication details: New York Holt, Rinehart and Winston, Inc. 1972
Availability: Items available for loan: University Library (1)Call number: 658.8 GRE/A.
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University Library, CUSAT