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Strategic brand management:building,measuring and managing brand equity by
  • Keller, Kevin Lane
Edition: 3rd.ed.
Publication details: Uttar Pradesh Pearson Education 2009
Availability: Items available for loan: University Library (1)Call number: 658.626 KEL.
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Marketing management Philip Kotler and Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Publication details: Noida Pearson 2016
Availability: Items available for loan: University Library (6)Call number: 658.8 KOT"2016", ...
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Strategic brand management building, measuring and managing brand equity by
  • Keller, Kevin Lane
  • Parameswaran, Ambi M. G
  • Jacob, Issac
Edition: 4th ed.
Publication details: Uttar Pradesh Pearson 2015
Availability: Items available for loan: University Library (1)Call number: 658.626 KEL"2015".
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University Library, CUSAT