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Public and nonprofit marketing by
  • Lovelock, Christopher H
  • Weinberg, Charles B
Publication details: New York John Wiley 1984
Availability: Items available for loan: University Library (1)Call number: 658.8 LOV.
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Services marketing: people, technology, strategy by
  • Lovelock, Christopher []
Edition: 4th ed.
Publication details: New Delhi Pearson Education Asia 2001
Availability: Items available for loan: University Library (1)Call number: 658.8 LOV.
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Services marketing people, technology, strategy Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
  • Lovelock, Christopher
  • Wirtz, Chatterjee, Jayanta
Publication details: Chennai Pearson 2006
Availability: Items available for loan: University Library (1)Call number: 658.8 LOV "2004".
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Services marketing people, technology, strategy Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
  • Lovelock, Christopher
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 7th ed.
Publication details: Chennai Pearson 2016
Availability: Items available for loan: University Library (5)Call number: 658.8 LOV "2011", ...
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University Library, CUSAT