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Global marketing: foreign entry, local marketing & global management by
  • Johansson, Johny K []
Edition: 2nd ed.
Publication details: Boston Irwin McGraw-Hill 2000
Availability: Items available for loan: University Library (1)Call number: 658.8 JOH.
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Marketing moves: a new approach to profits, growth and renewal by
  • Kotler, Philip []
  • Jain, Deepak C. Maesincee, Suvit
Edition:
Publication details: Boston Harvard Business School Press 2002
Availability: Items available for loan: University Library (1)Call number: 658.8 KOT/M.
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Marketing strategy and management by
  • Baker, Michael J []
Edition: 4th
Publication details: New York Palgrave Macmillan 2007
Availability: Items available for loan: University Library (1)Call number: 658.8 BAK.
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University Library, CUSAT