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		Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, Chan W Renee Maubourgne Publication details: Boston Harvard Business School Press 2015 Availability: Items available for loan: University Library (1)Call number: 658.624 KIM. Place hold Add to cart (remove)
		Behavioural and management science in marketing by Silk, Alvin J [] Edition: Publication details: New York John Wiley 1978 Availability: Items available for loan: University Library (1)Call number: 658.8 DAV. Place hold Add to cart (remove)
		Product/service strategy by Hise, Richard T [] Edition: Publication details: New York Petrocelli/Charter 1977 Availability: Items available for loan: University Library (1)Call number: 658.5 HIS. Place hold Add to cart (remove)
		United we brand: how to create a cohesive brand that's seen, heard and remembered by Moser, Mike [] Edition: Publication details: Boston Harward Business Press xviii, 165p Availability: Items available for loan: University Library (1)Call number: 658.626 MOS. Place hold Add to cart (remove)
		New product development: a practical workbook for improving performance by Barclay, Ian [] Dann, Zoe Holroyd, Philip Edition: Publication details: bOCA rATON Butterworth-Heinemann 2000 Availability: Items available for loan: University Library (1)Call number: 658.5 BAR. Place hold Add to cart (remove)
		New product development from initial idea to product management by Annacchino, Marc A Publication details: Burlington Butterworth-Heinemann 2006 Availability: Items available for loan: University Library (1)Call number: 658.5 ANN. Place hold Add to cart (remove)
		New product development : from initial idea to product management by Annacchino, Marc A [] Edition: Publication details: Burlington Butterworth-Heinemann 2006 Availability: No items available. Add to cart (remove)
		Applying design for six sigma to software and hardware systems Eric Maass and Patricia D. Mc.Nair by Maass, Eric McNair, Patricia Publication details: Boston Pearson education 2010 Availability: Items available for loan: University Library (1)Call number: 658.56:004 MAA. Place hold Add to cart (remove)
		Managing creativity and innovation Series: Harvard business essentials Publication details: Boston Harvard business school press 2003 Availability: Items available for loan: University Library (1)Call number: 658.589 MAN. Place hold Add to cart (remove)
		Product design and development Karl T. Ulrich, Steven D. Eppinger. by Ulrich, Karl T Eppinger, Steven D Edition: 5th ed. Publication details: New York : McGraw-Hill/Irwin, c2012 Availability: Items available for loan: University Library (1)Call number: 658.5 ULR. Place hold Add to cart (remove)
		Strategic management of technological innovation by Schilling Melissa, A Shankar, Ravi Edition: 6th ed. Publication details: Chennai McGraw Hill 2010 Availability: Items available for loan: University Library (1)Call number: 658.589 SCH/S. Place hold Add to cart (remove)

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