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Advertising management by
  • Narayan, B []
Edition:
Publication details: New Delhi A.P.H. 1998
Availability: Items available for loan: University Library (1)Call number: 659.113.8 NAR.
Advertising and sales promotion by
  • Kasmi, S H H []
Edition: 2nd ed.
Publication details: New Delhi Excel books 2007
Availability: Not available: University Library : Lost (1).
Sales Promotion: A Legal Guide by
  • Bagehol, Richard []
Edition:
Publication details: London Sweet & Maxwell 1993
Availability: Items available for loan: University Library (1)Call number: 658.82:34 BAG.
Effects of sale promotion on consumer based brand equity (Thesis) Siby Zacharias; guided by James Manalel by
  • Siby Zacharias
  • James Manalel; guided by
Publication details: Kochi School of Management Studies, CUSAT 2011
Availability: Items available for reference: University Library : Not For Loan (1)Call number: 658.626 SIB T.
Experiential marketing myths and realities by
  • Subhashini Kaul
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: University Library (1)Call number: 658.821 SUB.
Promotional marketing how to create, implement and integrate campaigns that really work by
  • Mullin, Roddy
Publication details: London Kogan Page 2014
Availability: Items available for loan: University Library (1)Call number: 658.82 MUL.
Advertising & promotion by
  • Hackley Chris
  • Amy Hackley Rungpaka
Edition: 4th ed.
Publication details: New Delhi Sage 2018
Availability: Items available for loan: University Library (1)Call number: 659.1 HAC/A.
Pages
University Library, CUSAT