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Results of search for 'ccl=au:"Rossiter, John R."'
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Bergkvist, Lars
Mathew, Waters Ed. b...
Percy, Larry
Rossiter, John R
Rossiter, John R.
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Measurement for the social sciences the C-OAR-SE method and why it must replace psychometrics
by
Rossiter, John R
Publication details:
New York
Springer
2011
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(1)
Call number:
303.2 ROS S
.
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Marketing communications objectives, strategy, tactics
by
Rossiter, John R
Percy, Larry
Bergkvist, Lars
Mathew, Waters Ed. by
Publication details:
London
Sage Publications
2018
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University Library
(1)
Call number:
658.8 ROS/M
.
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University Library, CUSAT
