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Examining the effects of fear of missing out(FOMO), social comparison and materialism on the online compulsive buying of the addictive users of social networking sites by
  • Rexy Ros Bobby
  • Guided by Zakkariya K. A
Publication details: Kochi School of Management Studies, CUSAT 2024
Availability: Items available for reference: University Library : Not for loan (1)Call number: 316.472.4 REX/E T.
Personalization-privacy paradox: role of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising by
  • Neethu Mohan
  • Guided by Zakkariya K. A
Publication details: Kochi School of Management Studies, CUSAT 2024
Availability: Items available for reference: University Library : Not For Loan (1)Call number: 658.8 NEE/P T.
Social customer relationship management and loyalty among banking customers: underlying impact of customer engagement and brand reputation by
  • Libin Thomas
  • Guided by Zakkariya K. A
Publication details: Kochi School of Management Studies, CUSAT 2024
Availability: Items available for reference: University Library : Not For Loan (1)Call number: 658.818.2 LIB/S T.
The effect of green organizational climate on employees' organizational citizenship behaviors for the environment in hotel sector: examining the role of organizational and individual factors by
  • Mercy Tom
  • Guided by Zakkariya K. A
Publication details: Kochi School of Management Studies, CUSAT 2024
Availability: Items available for reference: University Library : Not For Loan (1).
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University Library, CUSAT