Effects of sale promotion on consumer based brand equity (Thesis) Siby Zacharias; guided by James Manalel

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Publication details: Kochi School of Management Studies, CUSAT 2011 Description: 337pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	University Library Reference	658.626 SIB T (Browse shelf(Opens below))	Not for loan		T0000534

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