000 | nam a22 7a 4500 | ||
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999 |
_c101058 _d101057 |
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005 | 20200104142624.0 | ||
008 | 190328b ||||| |||| 00| 0 eng d | ||
020 | _a9789352808236 | ||
080 |
_a658.8 _bPAR.1-.5 |
||
100 | _aPark C. Whan | ||
245 | _aLegends in consumer behavior | ||
260 |
_aNew Delhi _bSage _c2019 |
||
300 | _avarious pagination | ||
500 | _aV.1: The role of familiarity and knowledge in consumer behavior V.2:Involvement and reference group influence V.3:Decision - making and chose decision V.4:Brand Strategy V.5:Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors | ||
653 | _aConsumer behavior | ||
700 |
_aSheth, Jagdish N ed.by _921546 |
||
942 | _cBK |