000 nam a22 7a 4500
999 _c101058
_d101057
005 20200104142624.0
008 190328b ||||| |||| 00| 0 eng d
020 _a9789352808236
080 _a658.8
_bPAR.1-.5
100 _aPark C. Whan
245 _aLegends in consumer behavior
260 _aNew Delhi
_bSage
_c2019
300 _avarious pagination
500 _aV.1: The role of familiarity and knowledge in consumer behavior V.2:Involvement and reference group influence V.3:Decision - making and chose decision V.4:Brand Strategy V.5:Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors
653 _aConsumer behavior
700 _aSheth, Jagdish N ed.by
_921546
942 _cBK