000 nam a22 7a 4500
999 _c101064
_d101063
005 20200104093606.0
008 190328b ||||| |||| 00| 0 eng d
020 _a9789352805952
080 _a658
_bVAR/L.1-.5 R
100 _aVaradarajan, Rajan
245 _aLegends in strategic marketing
250 _aVol.1
260 _aNew Delhi
_bSage
_c2018
300 _avarious pagination
500 _aV.1:Strategic marketing and strategic management V.2:Strategic marketing and innovation V.3:Strategy and performance V.4:Inter - organizational cooperation and interactive marketing V.5:Environmental sustainability, innovations for emerging markets and marketing in emerging markets
653 _aMarketing
_aStrategic planning
700 _aBharadwaj, Sundar ed.by
942 _cREF