000			nam a22 7a 4500
999			_c103087 _d103086
005			20191112193603.0
008			191106b ||||| |||| 00| 0 eng d
080			_a658.8(540) _bSUN/M T
100			_aSunitha T R
245			_aMarketing for a higher purpose-the effects of "cause relevance", "campaign type" and "message framing" on consumer response to cause marketing campaigns
260			_aCUSAT _bSchool of management studies _c2018
300			_a219p.
653			_aCause marketing _aCause relevance _aMarketing _aSocial changes
942			_cTH